Stop guessing. Start building traction._
A daily execution system for SaaS founders who ship product but stall on distribution. Coming soon.
Built by Impetus Studio // Engineering-first growth systems
Get Your Traction Leak Snapshot
Enter your site. We scan five traction signals and show you where you are leaking. Takes seconds.
The Invisible Leakage
You are losing potential users every day. Not because your product is bad. Because the traction infrastructure is missing.
Messaging drift
Your homepage, social, and DMs all say different things.
Random posting
No ICP alignment. No strategy. Just noise into the void.
No DM system
No scripts, no targets, no follow-up cadence.
Zero experiments
No structured tests on channels, messaging, or offers.
No funnel
Traffic bounces. No capture, no nurture, no path to user.
No follow-up
Interested people go cold. Leads die in your inbox.
Chaos vs. system
Four Phases. One System.
Each step builds on the last. No shortcuts. Join the waitlist to get access when we launch.
Positioning Lock
Nail your ICP and messaging so everything downstream works.
Daily Traction Plan
Know exactly what to post, who to DM, and what to test. Every day.
Offer Validation
Test your offer. Get data on what converts. Stop guessing.
Compounding Visibility
Scale what works. Cut what doesn't. Build growth that compounds.
What's Coming
The tools we are building. Join the waitlist to get early access.
Daily Dashboard
Tasks, experiments, and metrics in one view.
ICP Generator
Define your ideal customer. Generate positioning copy.
Content Prompts
Daily prompts aligned to your target audience.
DM Scripts
Outreach scripts with follow-up cadences built in.
Experiment Framework
Hypotheses, pass/fail criteria. Learn fast.
Funnel Templates
Capture leads and test offers without overbuilding.
Traction Score
One number. Are your efforts working or not.
Channel Scoring
Rank channels by effort, cost, and signal.
Speed-to-Lead
Measure response time. Every hour of delay kills conversion.
Who It Is For
Pre-revenue founder
Product built, zero users. Need distribution.
Inconsistent growth
Some early users but growth is random.
Builder, stuck on traction
Can ship anything. Can't get people to care.
Not for you if
You want a magic button. This requires daily execution.
You won't show up daily. This is not a course you watch and forget.
Questions
SaaS only. Everything is tuned for software products, not agencies or services. If you sell a subscription product and need your first users, join the waitlist.
No. Designed for founders starting from zero. No audience, no email list, no following required.
Most tools assume you already have traffic and leads. This is for building traction infrastructure when you have nothing. Coming soon.
Soon. Waitlist members get first priority. Join now to be in the first cohort.
No. Your email and URL are used only to deliver your snapshot and send updates. That is it.
Works for zero users or your first handful. If growth is inconsistent, this helps make it repeatable.
No. If you can ship product, you can execute on this. Structured, step-by-step. Coming soon.
Ready to stop guessing?
Coming soon. Get your free snapshot now and join the waitlist.
Join the Waitlist